Russkys
Russkys has a long-lasting vision of a new type of fashion where individuality shines through and creativity becomes its currency. It aims to revolutionise the fashion industry by exploring on-the-go personalisation concepts and using add-ons along with creating innovative materials, design concepts, and unique collaborations through its community.
The Creative Process and promotion methods.
Due to the nature of the clothing design. The lead creative and director, Joshy Lee decided on a quick pace, up beat approach that keeps up with the dynamics of the clothing brand.
