So close…

Today marked the end of an interesting past 4 days. We met up with a small business that was looking for advertising. We showed them sketches of what we had in mind and they loved it. 2 days later. They get in touch to say they love our ideas but they don't think we’d be able to pull it off….

Did it suck F@ck yeah? Did we try to persuade them we can pull it off? F@ck yeah. Did they change their minds? Unfortunately not. Where did that leave us you might wonder and that’s right. Back to square one but this time. The squares seemed a bit different. Less sharp and deadly because now we gained the knowledge of dealing with a business, understanding what they want and how we can deliver. (to be honest. There’s nothing complicated about it. The main lesson we learnt is, creativity and confidence is key)

As a bunch of creatives. We learnt the hard way that talent only gets you so far. The rest of it is paying your dues in mental and sometimes physical sweat. We were under the impression we got the creativity, equipment and skills to create adverts because everyone needs adverts. Nope, don’t always work that way. Fingers crossed, next time you tune in to our journal. It will be reading about our first big client!